Live! From SoFresh Nashville

SoFresh Nashville
The conference is almost over and I’ve hit a quick break. It’s going really well. Some great tricks and tips have been offered up and I hope to bring them back to the real world. There’s a lot of BIT going on…but there’s also a lot of very useful information. SoFresh was chock full of great speakers and great content. PodCamp got a little attention due to some shameless plugging….hopefully people will respond to that. I’ve got my swing dance class tonight which will be a GREAT break from the brain overload. Here are some quick quotes & key points:
“Social Media is about business. Did we sell more stuff? If not, the practice of social media is just a hobby.”
“The Goliath effect. If you can make yourself the underdog with a happy ending…people will relate.”
“Trust and influence will drive commerce.”
“It’s not about selling…It’s about helping people buy. “

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