Callbacks. Networking. Events. Shameless self-promoting is just part and parcel of the entrepreneurship gig. Don’t get me wrong, I love being social. But when you own your own business you have to be a social butterfly on steroids. Why? Because it ain’t who ya are…it’s who ya know. But only if who you know likes who you are. Everyday, somehow, I’m putting myself out there trying to build my myriad of contacts. Twitter, facebook, email, phone. And it’s not about just obtaining said contact. Once you’ve made a connection you have to keep it up. It’s like a little garden. Water, sunshine, plant food, singing. Keep the plants happy. Keep your contacts happy. It’s that simple. Want your network to grow? Want more opportunities? Nourish your existing contacts and plant new ones. Next thing you know you’ll have a bit of an empire. Above all, be genuine and tactful. Nobody wants to know somebody fake and self-absorbed. Also, keep it manageable. Those people with 3000 ‘friends’ on facebook aren’t any further along than you are. They can’t possibly manage all those contacts and grow them to a real relationship. So whether you are around for business or friendship, take a look at how you are handling your contacts. Maybe take a step back and re-assess. Focus on growing what you have, not just collecting.